Channel strategy deck
Where to compete, where not to, and the allocation logic behind it - signed off by finance.
Consulting engagement
Social media marketing consulting - paid, organic and creator, joined up.
Do you know how much you should allocate across Meta, TikTok, LinkedIn and emerging channels? Npexpos benchmarks spend, creative cadence and governance for your category and builds a system your team can run without chaos.
Why Npexpos for social media consulting?
Social is the most fragmented channel in modern marketing - and the most over-claimed. We bring rigour to the parts that actually move revenue: creative throughput, media allocation, creator selection and incrementality.
Creative as a measurable system
We treat creative like a supply chain: briefs, variants, testing cadence and learning logs - not vibes and hope.
Platform-native playbooks
Meta, TikTok, LinkedIn, YouTube and Pinterest each get their own motion. No lowest-common-denominator thinking.
Incrementality over last-click
We structure geo and holdout tests so spend decisions are based on true lift, not post-hoc attribution that flatters the channel.
Governance your legal team approves
Creator contracts, disclosure standards, brand safety and community response SLAs - documented and signed off before campaigns ship.
Outcomes Npexpos clients measure
Illustrative ranges for this engagement shape - swap for your verified metrics when ready.
30-60%
Reduction in cost per incremental acquisition after creative and allocation overhaul
3-5x
Monthly creative variants shipped once the supply chain is in place
8
Discrete phases with owners, decision logs and exit criteria
The social media engagement - in 8 phases
Structured like a flagship programme, delivered as a consulting sprint. Each phase ends in an artefact your team can own.
Category & audience benchmarking
We benchmark your share of voice, creator ecosystem and competitor cadence across platforms, then pick the 2-3 channels that deserve your budget.
Account structure & allocation model
Campaign taxonomy, audience segmentation, budget rules and placement logic - rebuilt so machine learning and human judgement cooperate.
Creative strategy & brief system
Message-market fit, hook libraries, variant design and the brief template that keeps output on-brand without killing speed.
Creator & influencer programme
Who to work with, how to contract them, how to brief without destroying their authenticity, and how to measure beyond follower counts.
Testing & incrementality
Geo tests, holdouts, matched-market lift and platform studies (CLS, conversion lift) - set up so decisions are grounded.
Community & moderation
Response SLAs, escalation paths, crisis playbook and brand voice guidelines - the part that quietly saves brands from viral failure.
Measurement & reporting
Dashboards that reconcile platform, site and MMM signals, so executives see one number they trust, and operators see the decisions to make.
Enablement & handover
Playbook, training sessions and a 90-day operating plan so your in-house team carries the programme without vendor lock-in.
What you receive
Creative brief system
Templates, examples, hook libraries and review rituals that keep quality high as volume goes up.
Creator programme kit
Sourcing rubric, contract templates, compensation bands and measurement rituals.
Social performance dashboard
Single view blending platform, site and lift data - with a definition of done for each decision.
Frequently asked questions
Do you manage our ad accounts directly?
Only if that is what the engagement calls for. Most often we guide your in-house team or agency - and measure their work with a consistent yardstick.
Which platforms do you cover?
Meta, TikTok, LinkedIn, YouTube, Pinterest, Snap and X - plus emerging surfaces when the data supports it. We recommend consolidation far more often than expansion.
How do you handle creator payments and contracts?
We provide contract templates and compensation bands, and advise on structure. Payment and procurement stay with you or your agency.
How long is a typical engagement?
Diagnostics run 3-4 weeks. Programme build-outs run 10-14 weeks. Retainers run 6-12 months with clear exit criteria.
Do you work with regulated categories (health, finance, alcohol)?
Yes - we have worked within strict approval workflows and build creative and moderation playbooks that respect them.
Can we start with a single sprint?
Yes. Most clients begin with a fixed-fee diagnostic or creative overhaul sprint, and only convert to retainer once the shape is proven.
View the social media consulting package to access:
- Full social media consulting brochure
- Paid / organic / creator engagement phases
- Platform mix & measurement guidance
There are 8 capabilities covered in our social media consulting engagement
Our social engagement treats paid, organic, creator and community as one operating system - built around incremental contribution rather than platform vanity. Each capability is scoped, governed and measured as part of the same commercial plan.
Organic Content Operating Model
Capability overview
We build the content engine - brief, shoot, edit, publish, refresh - that produces native-platform content at the cadence each network rewards, without burning the internal team out.
Key outcomes
- Content pillar architecture
- Native-first production model
- Publishing calendar design
- Asset-reuse playbook
- Approvals & QA workflow
- Cadence by platform
Creator Selection & Terms
Capability overview
We run creator scouting, diligence and contracting - usage rights, exclusivity, whitelisting, performance triggers - so creator work becomes a measurable, repeatable channel.
Key outcomes
- Creator brief & scorecard
- Whitelisting & Spark Ads
- Usage rights negotiation
- Performance bonus structure
- Diligence & brand-safety review
- Creator CRM ops
Community Growth Plan
Capability overview
We design the community programme - moderation rules, response SLAs, advocacy ladders - that turns followers into a distribution asset your paid team can lean on.
Key outcomes
- Community charter
- Moderation guidelines
- Response SLA matrix
- Advocacy ladder design
- UGC solicitation programme
- Crisis response playbook
Brand Safety Runbook
Capability overview
We write and pressure-test the brand-safety runbook - inclusion lists, platform-level controls, creator vetting, escalation paths - so social does not become a legal risk.
Key outcomes
- Platform safety settings
- Inclusion / exclusion lists
- Creator vetting SOP
- Escalation decision tree
- Incident logging
- Legal & PR alignment
Measurement Framework
Capability overview
We set the social measurement contract - brand lift, incrementality, attributed revenue - and wire it into GA4, warehouse and the executive dashboard as one coherent story.
Key outcomes
- Platform-native KPIs
- Incrementality test design
- Brand lift methodology
- GA4 & warehouse integration
- Executive social scorecard
- MMM reconciliation
Platform Mix Strategy
Capability overview
We decide - with evidence - which platforms to invest in, maintain or retire for your audience and margin profile, so you stop spraying effort across every network.
Key outcomes
- Audience-by-platform fit
- Budget allocation model
- Platform retirement criteria
- Emerging platform test plan
- Format-level ROI view
- Quarterly portfolio review
Governance & Cadence
Capability overview
We install the operating rhythm - weekly performance, monthly creative, quarterly portfolio - that keeps social aligned to the commercial plan and out of the chaos inbox.
Key outcomes
- Weekly performance review
- Monthly creative review
- Quarterly portfolio review
- Owner & RACI matrix
- Backlog grooming cadence
- Board-facing narrative
Take the full social brief with you
Download the social media brochure - engagement phases, deliverables, governance and what to expect from a Npexpos scoping call.
Paid Social Architecture
Capability overview
We redesign Meta, TikTok, LinkedIn and Pinterest account structures around audience, funnel stage and creative format - with CBO discipline and clear lift-test protocols.
Key outcomes
- Account taxonomy per platform
- CBO vs. ABO rules
- Audience architecture
- Creative rotation cadence
- Cross-platform budget mix
- Lift-test experiment plan
Download brochure