Technical SEO audit
Crawl, render, indexation, schema and CWV findings with severity, effort and expected lift - export-ready for Jira.
Consulting engagement
SEO consulting that turns your site into a durable, AI-resilient growth channel.
In Npexpos's SEO engagement your team will practically advance technical health, topical authority, and commercial rankings - from crawl to conversion, across classic search and AI-mediated discovery.
Why Npexpos for SEO consulting?
We treat SEO as a cross-functional programme - not a tactical checklist. Npexpos consultants collaborate with your dev, content, product and analytics owners to make rankings a repeatable system, with clear ownership after we leave.
Hands-on, evidence-led delivery
We work inside your CMS, log files, and Search Console - not just slide decks. Every recommendation ships with a test, a diff, or a ticket-ready spec.
AI-resilient from day one
Rankings now span Google, Bing, and answer engines. We plan content, structure and entities for classic SERPs and LLM retrieval side-by-side.
Measurement that survives handover
Dashboards, keyword cohorts, experimentation logs and documentation so organic performance persists after the engagement closes.
Flexible engagement models
One-off technical SEO diagnostics, 90-day remediation sprints, or retained advisory for in-house SEO leads - scoped with explicit milestones.
Outcomes Npexpos clients measure
Illustrative ranges, typical of our engagement shape - replace with your verified metrics once deployed.
2-4x
Non-brand organic clicks on refreshed commercial clusters, within two quarters
40%+
Reduction in indexable-but-low-value URLs after technical remediation
8
Discrete phases, each shipped with decision logs and owners
The SEO engagement - in 8 phases
Structured like a flagship programme, run as a consulting sprint. Each phase delivers an artefact your team can own and reuse.
Discovery & search footprint audit
We benchmark your organic footprint, indexation, share of voice and AI-answer exposure. Outputs: baseline scorecard, risk register, prioritised hypothesis list.
Technical SEO remediation
Crawl health, render budgets, Core Web Vitals, canonicalisation and structured data - shipped as ticket-ready specs your engineering team can pull into a normal sprint.
Content & topical authority plan
Entity and intent coverage versus your strongest competitors. We map the content gaps, the kill list, and the refresh queue with editorial owners.
Keyword intent mapping
Informational, commercial and transactional clusters aligned to your funnel stages, with SERP feature targets (featured snippets, People Also Ask, shopping, AI overviews).
On-page optimisation
Templates for title, meta, H-hierarchy, internal linking and schema - rolled out through a controlled release plan with before/after snapshots.
Link acquisition programme
A PR-led, editorially credible approach to earning high-trust backlinks. We set link quality thresholds, a measurement cadence, and what to decline.
Ranking factors & CWV tuning
We isolate the factors that actually move your category - page experience, freshness, authorial signals, internal link graph - and invest where the evidence is strongest.
Reporting & enablement
Executive dashboards, an editorial SEO playbook, and a handover session so in-house owners can continue the programme without vendor dependency.
What you receive
Tangible artefacts - not a slide deck that rots on a shared drive.
Content & topical map
Cluster-by-cluster editorial plan with intent, funnel stage, owners and success signals.
Ranking & visibility dashboard
Live dashboard blending GSC, rank tracking and AI-answer exposure - shared with your in-house team.
SEO playbook & enablement
Editorial, technical and measurement standards, plus working sessions so your team can own the programme.
Frequently asked questions
How long is a typical SEO engagement?
Diagnostics run 3-4 weeks. Remediation sprints run 8-12 weeks. Retained advisory is typically 6-12 months with a defined exit plan.
Do you work directly in our CMS and analytics stack?
Yes. We expect access to Search Console, GA4/server-side analytics, your CMS staging environment and log files - so recommendations are evidence-led.
How do you approach links without hurting our brand?
Editorially earned links only, with transparent quality thresholds and a decline list. We never buy directory or PBN links.
Do you cover AI search (AI Overviews, ChatGPT, Perplexity)?
Yes - we plan for retrieval and citation in answer engines alongside traditional SERPs, with structured content and entity signals designed for both.
Is pricing fixed or retainer-based?
Both. Fixed-fee diagnostics and remediation sprints, and monthly retainers for ongoing advisory. We share scoped bands before kick-off.
Can you train our in-house team?
Every engagement includes enablement sessions and documentation so the in-house owner can carry the programme after handover.
View the SEO consulting package to access:
- Full SEO consulting brochure
- Engagement phases & deliverables
- Pricing guidance & scoping call prep
There are 8 capabilities covered in our SEO consulting engagement
Our SEO engagement spans technical, content, link and commercial disciplines - all aligned to your revenue-weighted URLs and the category questions search actually answers. Browse each capability below to see what goes into scope, typical outcomes and the artefacts you receive.
Technical SEO Audit
Capability overview
We diagnose indexation, Core Web Vitals, rendering, server logs, internal linking, schema and the technical blockers stopping your site from being parsed, crawled and ranked as a defensible commercial channel.
Key outcomes
- Indexation hygiene restored
- Core Web Vitals benchmarked
- Server-log coverage map
- Schema & rendering audit
- Crawl-budget diagnosis
- Prioritised remediation backlog
Commercial Keyword Mapping
Capability overview
We rebuild your keyword universe around revenue intent - not search volume - mapping each cluster to a single canonical URL, and retiring cannibalising pages that dilute category authority.
Key outcomes
- Revenue-weighted keyword universe
- Cluster-to-URL mapping
- Cannibalisation audit
- SERP intent classification
- Competitor gap analysis
- Priority page briefs
Content Operating Model
Capability overview
We design the brief, review and publishing system that ships topical depth at pace - with editorial governance, SME review and post-publish refresh cadence.
Key outcomes
- Brief template & workflow
- Editorial calendar design
- SME review protocol
- Refresh cadence playbook
- E-E-A-T evidence layer
- Author & topic ownership
AI Search Visibility
Capability overview
We tune the content, schema and citations that put your brand inside Google AI Overviews, Perplexity, ChatGPT Search and other answer engines - without gutting your organic results.
Key outcomes
- AI Overviews readiness review
- Answer-engine citation audit
- Passage-level optimisation
- Schema for generative reuse
- Brand entity footprint
- Zero-click defensive plan
Link & Authority Strategy
Capability overview
We build the digital-PR, partnership and earned-link strategy that strengthens topical authority on the pages that carry commercial weight - without buying links or risking manual actions.
Key outcomes
- Target link profile
- Digital PR angles
- Partnership pipeline
- Disavow review
- Anchor-text diversification
- Outreach QA guardrails
Site Architecture & Internal Linking
Capability overview
We redesign your taxonomy, hubs, facets and internal links so crawl equity flows to the money pages, and category authority compounds rather than scatters.
Key outcomes
- Hub-and-spoke taxonomy
- Facet & filter rules
- Internal link equity map
- Pagination & canonicals
- Breadcrumb schema
- Legacy URL retirement plan
Measurement & Reporting
Capability overview
We set the SEO measurement contract - what we count as success, how it connects to revenue, and how often the board sees it - so SEO stops being a vanity dashboard.
Key outcomes
- SEO measurement contract
- Revenue-attribution model
- Executive SEO scorecard
- Page-group cohorts
- Alerting & anomaly rules
- Monthly narrative report
90-Day Roadmap & Governance
Capability overview
We package the backlog into a phased roadmap with named owners, dependencies and exit criteria - the artefact your engineering and content teams actually execute against.
Key outcomes
- 90-day phased roadmap
- Named owners per stream
- Dependency map
- Exit criteria per phase
- Weekly governance cadence
- Handover & enablement plan
Take the full SEO brief with you
Download the SEO consulting brochure - engagement phases, deliverables, sample artefacts and what to expect from a Npexpos scoping call.