Category & shelf diagnostic
Share, price, reviews, PDP quality benchmarked - with prioritised fix list per ASIN/SKU.
Consulting engagement
Retail media networks - run as a P&L channel, not as trade marketing overflow.
Npexpos helps brands and retailers design retail media across Amazon Ads, Sponsored formats, and onsite and offsite inventory - with category share, incrementality and margin as the report card.
Why Npexpos for retail media?
Most retail-media programmes optimise for ROAS the retailer defines. We optimise for your category share, incrementality and margin - with a clear line between defending the brand term, growing category, and winning conquesting.
Share-of-category thinking
Brand defence, category growth and conquesting are separate budgets with separate success criteria - never one ROAS number pretending to describe three different jobs.
Amazon & beyond
Amazon Ads, Walmart Connect, Tesco Media, Criteo, plus onsite/offsite extensions. We choose networks on incremental reach, not vendor pitch decks.
PDP and content as ad fuel
Product detail pages, A+/enhanced content, reviews and storefronts are treated as media assets - upstream fixes that cut wasted spend on traffic that will not convert.
Margin-aware measurement
Net-margin ROAS, incrementality testing, halo on DTC/ecom, and an honest read on whether retail media funded growth or just shifted it.
Outcomes Npexpos clients measure
Illustrative ranges, typical of our engagement shape - replace with your verified metrics once deployed.
+20-40%
Lift in incremental units on prioritised ASINs/SKUs within a quarter of structural rework
20-35%
Spend reclaimed from low-incrementality brand-term bidding and reinvested in growth categories
8
Discrete phases, each shipped with decision logs and owners
The retail media engagement - in 8 phases
Structured like a flagship programme, run as a consulting sprint. Each phase delivers an artefact your ecommerce, trade and media teams can own and reuse.
Category & shelf diagnostic
Share of search, share of category, price position, review velocity and competitor PDP quality - the baseline that decides where media even helps.
Portfolio tiering (hero / grow / defend / exit)
ASINs/SKUs tiered by category ambition, margin and demand - the list that turns "advertise everything" into a defensible investment plan.
PDP & content upstream fixes
Titles, bullets, imagery, A+/enhanced content, reviews and back-end keyword coverage - the conversion layer before we add a single penny of media.
Network & format selection
Sponsored Products, Sponsored Brands, Sponsored Display, DSP, onsite vs offsite, loyalty - matched to each tier's job-to-be-done.
Bid, budget & day-part strategy
Bid floors by intent, seasonal curves, event-window pacing, and budget fencing between defend, grow and conquest - rather than one pool everyone fights over.
Incrementality & halo measurement
Holdout/geo tests, branded search lift, DTC halo and net-margin ROAS. We quantify what media actually caused versus what was coming anyway.
Operating model & governance
Who owns retail media vs trade vs performance marketing, SLAs, approval flows, and how new retailer networks get evaluated without chaos.
Reporting, scaling & enablement
Category-level dashboards, monthly growth board, and a handover so the in-house team owns the programme without vendor lock-in.
What you receive
Tangible artefacts - not a slide deck that rots on a shared drive.
Portfolio tier plan
Hero / grow / defend / exit tiers with bid caps, budget fences and success criteria per tier.
PDP & content playbook
Title, bullet and A+ templates, imagery standards, review-response motion and back-end keyword governance.
Measurement & operating model
Incrementality test design, net-margin ROAS dashboard, governance doc and enablement sessions.
Frequently asked questions
We only sell on Amazon - is this still relevant?
Yes. Amazon-only brands see the fastest gains because there is usually a lot of unrecovered incrementality and untiered portfolio spend to fix.
Do you run the ads or advise our team / agency?
Either. We can run a 90-day sprint operationally, or advise and train your in-house team and agency partners while they keep operational ownership.
How do you price and size the engagement?
Fixed-fee diagnostics and implementation sprints, optional retainer for ongoing advisory. We share scoped bands before kick-off, based on media spend and portfolio complexity.
How do you handle retailer-level measurement limitations?
With honest design. Some networks only give self-reported ROAS - we layer in geo tests, branded search and DTC halo to get a defensible read, and write down our confidence level.
Do you help evaluate new retailer media networks?
Yes. We build a standard evaluation rubric so new network pitches are assessed consistently and fast, rather than eating a month of internal debate each.
Can you train our in-house team?
Every engagement includes enablement sessions for ecommerce, media and trade marketing so the programme continues without vendor dependency.