Strategy & growth thesis
Positioning, ICP, category lens and growth thesis - signed off by the exec team.
Executive advisory
Fractional CMO & executive advisory - marketing leadership, on tap, with measurable outcomes.
Between CMOs, entering a new category, or turning a scrappy team into a grown-up function? Npexpos provides postgraduate-level marketing leadership - without the six-month search or the permanent headcount.
Why Npexpos as your fractional CMO?
We combine senior marketing leadership, digital product discipline, and AI fluency. You get a practitioner who has operated in-house at scale - not a pure strategist whose last hands-on role was a decade ago.
Operator, not slideware
We run your leadership team, your planning, and where needed, your performance reviews and hiring.
Commercial literacy
Finance-grade modelling of marketing investment, contribution, and payback - the language your board speaks.
Cross-functional standing
Product, sales, finance and data trust a CMO who understands their language. We earn that standing quickly.
Exit plan from day one
The goal is a full-time CMO or a strengthened deputy. Every engagement has a named succession plan and a coached successor.
When a fractional CMO helps
Typical situations we step into.
Interim
Between a departing CMO and a new hire - with stability, not caretaking
Turnaround
Underperforming marketing function, budget under scrutiny, board confidence to rebuild
Scale-up
Founder-led marketing maturing into a real, predictable function
The fractional CMO engagement - in 8 phases
A structured engagement - tailored to your starting point.
Baseline & listening
First two weeks - one-to-ones across marketing, product, sales, finance and data. A written read-out of what we hear.
Strategy refresh
ICP, positioning, category lens, and a sharpened growth thesis - with the board-facing narrative the CEO needs.
Plan, budget & scorecard
Annual plan, quarterly bets, budget allocation and the scorecard the exec team signs off on.
Team & operating model
Where the team is strong, where it is thin, which hires matter most, and how pods are organised for outcomes.
Weekly operating rhythm
Leadership team meetings, planning rituals, review cadence and decision logs - the rhythm we run with you.
Board-grade reporting
Board packs, investor narratives and commercial models that withstand CFO scrutiny - not just marketing dashboards.
Hiring & succession
Role design, interview panels, references and on-boarding of the permanent CMO or deputy leader - owned end-to-end.
Handover & deputy coaching
Structured handover to your new CMO or internal deputy, with ongoing coaching if helpful for the first quarter.
What you receive
Plan, budget & scorecard
Annual plan, allocated budget and the scorecard the board signs off on.
Operating model & team design
Pods, hiring plan, role designs and interview panels.
Board pack & succession plan
Board-grade reporting and a named successor, ready to take over.
Frequently asked questions
How many days per week do you work with us?
Typically 2-3 days a week, scaled up in the first month and down in the last. Cadence is fixed; the mix of on-site and remote is flexible.
Do you sit in our leadership meetings?
Yes - with voting rights where the CEO asks for them. The role is an operator's role, not an advisor's.
Can you manage team performance and hire?
Yes. Performance reviews, hiring and firing where necessary - with HR partnership and clear governance.
How do you hand over to a permanent CMO?
We stay for 4-8 weeks alongside the new CMO to hand over context, rituals and relationships. No surprise exits.
Do you represent us externally (press, analysts, investors)?
Yes, when it is appropriate and pre-agreed. We are not a ghost leader.
How long is a typical engagement?
Between three and nine months. Shorter is rare; longer is rarer. The exit plan is in the contract.
View the fractional CMO & strategy package to access:
- Full fractional CMO & strategy brochure
- Engagement phases & deliverables
- Board reporting & governance model
There are 8 capabilities covered in our fractional CMO engagement
Our fractional CMO engagement installs commercial marketing leadership on a part-time basis - north-star strategy, channel plan, operating model, scorecard and board narrative - without the fixed cost of a full-time executive hire.
Commercial North-Star
Capability overview
We set the commercial north-star - the one number marketing is accountable to - and translate it into quarterly objectives the team, board and finance all agree on.
Key outcomes
- North-star metric choice
- Quarterly OKR design
- Finance reconciliation
- Board alignment session
- Commercial language pack
- Scorecard v1
Audience Evidence Pack
Capability overview
We build the audience evidence pack - research, segmentation, jobs-to-be-done, buying committee maps - that stops the team arguing about gut feel and starts pointing at data.
Key outcomes
- Segmentation & ICP
- Jobs-to-be-done synthesis
- Buying committee map
- Voice-of-customer research
- Win / loss analysis
- Evidence library
Channel Strategy
Capability overview
We design the cross-channel strategy - paid, organic, owned, earned, partner - with role, budget envelope and success criteria per channel, rebuilt every quarter.
Key outcomes
- Channel role definition
- Budget envelope per channel
- Success criteria per channel
- Mix & cannibalisation view
- Emerging channel test plan
- Channel retirement criteria
12-Month Investment Plan
Capability overview
We build the rolling 12-month investment plan - locked quarter, planned quarter, scenario quarters - that finance can underwrite and the team can execute without constant re-baselining.
Key outcomes
- Locked-quarter budget
- Planned-quarter forecast
- Scenario planning
- Zero-based review process
- Pacing model
- Board-ready investment deck
Operating Model Design
Capability overview
We redesign the team org, vendor mix, in-house vs. agency split and RACI - so you pay for the capability you need, not the one you inherited.
Key outcomes
- Org chart v-next
- In-house vs. agency map
- Vendor consolidation plan
- RACI & decision rights
- Hiring & backfill plan
- Culture & rituals charter
Scorecard & KPIs
Capability overview
We install the scorecard - leading and lagging indicators, with owners and thresholds - that keeps marketing accountable without turning every meeting into a metrics debate.
Key outcomes
- Leading / lagging mix
- Owner per KPI
- Threshold & alert rules
- Drill-through narrative
- Weekly / monthly / quarterly rhythm
- Public-facing dashboard
Risk Register
Capability overview
We maintain the marketing risk register - regulatory, platform, concentration, people - with owner, mitigation and review cadence, ready for board and audit committee.
Key outcomes
- Risk inventory
- Probability / impact scoring
- Mitigation plan per risk
- Owner & review cadence
- Board-facing risk narrative
- Audit committee pack
Board Reporting Cadence
Capability overview
We own the board-facing narrative - one page of commentary, a small set of KPIs, and a clear ask - on a monthly or quarterly rhythm, as the board demands.
Key outcomes
- One-page commentary template
- KPI pack
- Ask & decision log
- Investor-grade language
- Supporting appendix
- Pre-read circulation SOP
Take the full strategy brief with you
Download the digital marketing strategy & planning brochure - engagement phases, deliverables and what to expect from a Npexpos scoping call.